30-Day Performance Snapshot
Revenue Won
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New Leads
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Trials Booked
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Memberships Won
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Status of New Leads
Trials Booked
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Lost / Abandoned
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Won
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Pending / Open
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Overall Win Rate
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Trial Showed Win Rate
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Daily Ad Spend & Conversions
Lead Sources
Google Ads Performance
| Campaign | Spend | Clicks | CTR | Conv | CPA |
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Top Keywords by Spend
| Keyword | Spend | Clicks | CTR | Conv |
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Won Opportunities
| Parent | Child | Program | Value | Source |
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CRM & Lead Pipeline Attribution
| Name | Child | Program | Source | Stage/Status | Value |
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Funnel Metrics by Product
| Product | New Leads | Trial Booked | Trial Showed | Won | Lost / Aband. | Open | Won % |
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Time to Convert by Product (Rolling 30-Day Average)
| Product | Lead → Trial | Lead → Sold | Trial → Sold |
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Funnel Metrics by Source
| Source | New Leads | Won | Won % | Revenue | Lost / Aband. | Open |
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Open Leads
| Contact | Child | Program | Stage | Last Activity |
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